Forget About TSLA and RIVN – The Big Money Is in Smart Buildings and Homes

By: September 14, 2023

While smart buildings and homes are two different sectors due to their unique challenges, many of the MegaTrend companies that are involved have significant overlapping business models. For example, as you can see below, smart homes today are driven by a la carte devices in particular sectors.

Source: Statista

So, it’s no surprise to see the consumer Goliaths winning this round – I’m talking Alphabet (NASDAQ: GOOGL), Amazon (NASDAQ: AMZN), and Apple (NASDAQ: AAPL). All three of them have strong brand recognition, and they’re all involved in the various devices people are retrofitting into their homes. They’re also working with builders to make smart homes from scratch.

As a matter of fact, the three of them founded Project CHIP in 2021 to start certifying manufacturers’ compatible devices.

The Contrarian Trend Is in Place

While the urbanization MegaTrend may seem a bit contrary given the fact that many workers have opted for remote or hybrid work, that doesn’t mean people aren’t living in cities.

For example, while the tech boom gutted San Francisco of affordable housing for working class and middle class, non-tech workers, it has given a boost to nearby cities, like Oakland and other East Bay cities, where workers can live affordably with access to San Francisco and the Silicon Valley. Plus, developers are eyeing these “second cities” as a great place to put on new smart buildings or upgrade older properties.

Source: Global Market Insights

The winners in the smart building sector aren’t the same as the consumer tech companies that are dominating the residential sector.

Commercial buildings have their “old reliables,” but they’re not the companies that most people think about – unless you’re a commercial property owner.

Some of the major players are Honeywell (NYSE: HON), ABB (NYSE: ABB), Schneider Electric (OTC: SBGSY), Johnson Controls (NYSE: JCI), and IBM (NYSE: IBM).

The exciting aspect is that we’re on the front end of this major trend. It will be playing out as we get closer to 2030. Right now, we’re focused on the smart home side as it builds momentum, but the commercial will be ramping up very soon.


Related Articles

Inside the Enterprise & Tech Digital Economy: Trends and Transformations
November 29, 2023

Today’s focus is on the Enterprise & Tech sector within the Digital Economy. Major players like Facebook, Instagram, Google, and Amazon highlight this area, but this MegaTrend extends beyond these giants, impacting numerous companies and reshaping how we live and work.

Proffe’s Trend Portfolio Marks its 1st Anniversary with a Stellar 107.50% Return
November 22, 2023

Today we are celebrating the one-year milestone since the launch of Proffe’s Trend Portfolio 2.0. We’re thrilled to report a 107.50% return on our total portfolio, a performance that notably surpasses both the Nasdaq and S&P 500 indices.

Investing in the Future: How to Profit from the Growing Digital Economy MegaTrend
November 16, 2023

In this week’s edition of Proffe’s MegaTrends, we discuss the pervasive impact of digitalization in transforming business communication, consumer habits, and creating new industries, highlighting its significance in daily life and its potential for continuous growth.

Evolve or Die: It works in nature, and in the markets
November 9, 2023

Today we are diving into the world of sustainable technology, where innovation meets efficiency. Find out why big names like Amazon, Apple, and NVIDIA are leading the charge. Plus, we’ll spill the beans on how this tech trend could grow by 20% annually for the next 10 years.

Get the MegaTrends Shaping the World—in Your Inbox Free

Sign up for Proffe’s MegaTrends to receive weekly analysis on the biggest trends and companies shaping the future.