Evolve or Die: It works in nature, and in the markets

By: November 9, 2023

Most of the news we read – especially in a digital world – is usually condensed. It’s a lot of bullet points and generalizations with a fair amount “horse-race coverage” about winners and losers.

That’s why I’ve been very focused on delivering not only the big MegaTrends to you but also the trends within the MegaTrends that make them so powerful.

Today, we’re talking about sustainable technology. This graph does a good, quick job explaining how it works and on what levels it works.

Sustainability | Free Full-Text | Technological Sustainability or Sustainable  Technology? A Multidimensional Vision of Sustainability in Manufacturing

Source: MDPI

Basically, it’s about using technology efficiently so there’s little waste in energy or effort. And to get that, it’s also important that the products and services that enterprises rely upon to deliver sustainable technology are built from resources that are recyclable or at least resource friendly.

It’s about creating efficiencies as every step of the modern business process, whether you’re making steel or building chipsets.

The Amazon of Sustainable Technology Is, Well, Amazon

Sustainable technology may not be on your Top Sectors to Invest In list, but it should be.

As the infographic shows, even at this early stage, sector experts are predicting that sustainable tech has a compounded annual growth rate (CAGR) of nearly 20% for the next decade.

That’s a massive growth market and that kind of duration is why it’s a MegaTrend sector.

Green Technology and Sustainability Market Size, Forecast 2032

Source: Global Market Insights

And while this sector may be new to investors and even the markets, the companies are involved in maturing this sector are industry leaders.

Fundamentally, older companies that were reluctant to swap their older status quo models for newer, more innovative approaches to doing business have been caught out.

For example, you see legacy carmakers now scrambling to enter the electric vehicle market after Tesla (NASDAQ:TSLA) proved that there was a market and began to dominate not only the cars but the distribution of “filling stations”.

But many industries are seeing a similar transition to a digital status quo that delivers more efficiencies and faster innovation.

In a list of the top 10 sustainable tech leaders, a good portion of the list is not only some of my favorite stocks, but they’re also the most powerful companies in the world.

They’re entire focus is not only better, faster, cheap, but also trying to leave as small a footprint as possible.

Driving Climate Solutions - Amazon Sustainability

Source: Amazon

In No. 1 spot is Amazon (NASDAQ:AMZN). The rest of the top 6 are Apple (NASDAQ:AAPL), Intel (NASDAQ:INTC), IBM (NYSE:IBM), NVIDIA (NASDAQ:NVDA), and Meta (NASDAQ:FB).

Those stocks and the other heavy hitters that make up the top 10, are also the stocks that are driving most of the performance in the NASDAQ 100 and S&P 500 indexes.

Whether you agree or disagree with this shift in corporate thinking at the highest levels, in investing, there’s one timeless truth that no good investor should avoid. And it’s four simple words:

Don’t fight the tape.

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